HEDY LAMARR LÀ AI

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“The brains of people are more interesting than the looks I think,” Hollywood actress và inventor Hedy Lamarr said in 1990, 10 years before she passed.

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The striking movie star may be most well-known for her roles in the 1940s Oscar-nominated films ‘Algiers’ and ‘Sampson and Delilah.’ But it is her technical mind thatis her greathử nghiệm legacy, according lớn a new documentary on her life called ‘Bombshell: The Hedy Lamarr Story.’ The film chronicles the patent that LaMarr filed for frequency-hopping công nghệ in 1941 that became a precursor to lớn the secure wi-fi, GPS và Bluetooth now used by billions of people around the world.


LaMarr’s life story is indeed remarkable. Born in Austria to Jewish parents, she married her first husbvà in 1934 at age 19. Unhappily married to an affluent, domineering munitions manufacturer, LaMarr fled theirtrang chủ by bicycle in the middle of the night.

She emigrated to the U.S. in the lead up to World War II và caught the eye of MGM studio head Louis B. Mayer on the ship from London to lớn Thành Phố New York. LaMarr spoke little English but talked her way inlớn a lucrative sầu contract khổng lồ act in Hollywood films. The Viennese beauty soon settled inlớn life in Beverly Hills & socialized with luminaries including John F. Kennedy và Howard Hughes, who provided her with equipment to run experiments in her trailer during her downtime from acting. It was in this scientific environment that LaMarr found her true calling.


“Inventions are easy for me to vị,’ the Austrian accented LaMarr says in ‘Bombshell.’ “I don’t have lớn work on ideas, they come naturally.”


What did not come naturally to lớn LaMarr however, was the notoriety & compensation she deserved for her ideas. The patent she filed with co-inventor George Antheil aimed to protect their war-time invention for radio communications lớn ‘hop’ from one frequency lớn another, so that Allied torpedoes couldn’t be detected by the Nazis. To this day, neither LaMarrnor her estate have sầu seen a cent from the multi-billion-dollar industry her idea paved the way for, even though the U.S. military has publicly acknowledged her frequency-hopping patent and contribution khổng lồ công nghệ.

LaMarr’s work as an inventor was barely publicized in the 1940s, an oversight that ‘Bombshell’ director andReframed Pictures Co-Founder, Alexandra Dean, believes fits into the narrow narrative sầu for a movie-star in those days.


“From Hedy they absolutely wanted glamour,” says Dean in an interview in New York. “They wanted sometoàn thân khổng lồ stare at in the movie theaters that would help forget all their troubles.”

Professor Jan-Christopher Horak, the Director of UCLA Film & Television Archive sầu, states in ‘Bombshell’ that MGM studio head Louis B. Mayer, who first signed LaMarr lớn a Hollywood contract, saw women as fitting inlớn one of two buckets: they were either seductive sầu, or, they were khổng lồ be put on a pedestal and admired from afar. A woman being both sexy and admirable was not something Professor Horak believes Mayer was willing to acceptor project to film audiences.

“Louis B. Mayer divided the world inlớn two kinds of women: Madonna và whore. I don’t think he ever believed she was anything but the latter,” says Horak in the film, referring lớn LaMarr.

Dr. Simon Nyeông xã, the Chair of Branding at the ESSEC Business School in Paris và a previous Fellow at Harvard Business School, agrees that Hollywood categorized women in a binary way. Dr. Nyechồng teaches ‘Anthropology of a Powerful Brand’ at ESSEC, & is an expert on the use of female archetypes in advertising & truyền thông.

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According to Dr. Nyechồng, women are positioned as one of three archetypes: The powerful, clever Queen, the seductive sầu Princess, or the Femme Fatale who is a combination of both. He says these archetypes date back lớn Greek mythology và are still used khổng lồ depict women in media and advertising today. Dr. Nyeck says that ‘Femme Fatale’ is the category that the beautiful, brilliant inventor LaMarr fit inkhổng lồ, & that multi-dimensional women are often seen as very threatening.

“A powerful lady who is sexy, but smart... It is really scary for most guys,” Dr. Nyeông chồng says. “You just expose how weak we are.”

Dr. Nyechồng notes that historically, women have sầu been positioned in the media within an antiquated, one-dimensional framework created from a male perspective. In that framework, multi-faceted women lượt thích Lamarr are often only valued for their physicality, and not for their ability to think, invent orcreate. That narrative about the limited capabilities of women is projected lớn impressionable audiences around the world.

“The position of the ladies is almost lượt thích toys,” says Dr. Nyeông xã. “They have no say. And that’s exactly the problem.”

Because of this, Dr. Nyeck is not surprised that LaMarr’s entrepreneurial efforts khổng lồ produce and direct films in the 1940s were not encouraged. Or that it has taken decades for the narrative sầu around Lamarr to lớn evolve sầu to lớn give sầu her credit as the inventor that she was.

“The subject of history for so long had been men,” says ‘Bombshell’ director Alexandra Dean. “And it has been men telling the story of history, they’ve sầu been the storytellers. So, of course, the heroes with all the complexity và the drama, are men, you know. The female subject is often somebody toàn thân who is just there to highlight the qualities & complexity of the male subjects.”


Director Alexandra Dean at the "Bombshell: The Hedy Lamarr Story" Premiere at SVA Theatre on April... <+> 23, 2017 in New York City. (Phokhổng lồ by Donmãng cầu Ward/FilmMagic)


The Executive sầu Director of the ACLU of Southern California agrees that Hollywood has a powerful ability to not just reflect culture but to shape it. Villagra was a panedanh sách at the UN Women USNC L.A. Media Summit sự kiện that I chaired in May 2016. He voiced his concerns about gender discrimination in Hollywood & that there are so few female directors.

“When men are almost exclusively making film and television shows, they"re telling predominately male stories,” says Villagra. “They"re depicting women through a male lens, through a male gaze. They"re reinforcing stereotypes of women, and they"re reinforcing male privilege.”

Recent statistics support his case. Just 7% of the 250 highest-grossing US film releases were directed by a woman in năm 2016, according lớn a report from the Center for the Study of Women in Television & Film at San Diego State University. Yet the Motion Picture Association of America says that the U.S./Canadian box office generated a record-breaking $11.4-billion in năm nhâm thìn, & that 52% of those moviegoers were female.

The success of female-directed "Wonder Woman" which brought in more than $820-million across the globe in 2017, and Disney"s "Frozen" written and directed by Jennifer Lee that grossed $1.2-billion in 2013, reiterates that female directors are capable of excelling in the job.

LaMarr’s daughter, Denise Loder, is proud of her mother’s inventive mind & the work that she did throughout her career to lớn push the boundaries of how women are perceived. She notes that her mom and Betty Davis were two of the first women to lớn own production companies and lớn tell stories from a female perspective.

“She was so ahead of her time with being a feminist,” says Loder in ‘Bombshell.’ “She has never been called that, but, she certainly was.”

‘Bombshell: The Hedy Lamarr Story’opens in theaters nationwide in March 2018.

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ZIEGFELD GIRL, Hedy Lamarr, 1941

Bombshell: The Hedy Lamarr Story
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Shivaune Field

I spkết thúc a lot of time thinking about out how things work, and why. I’m fascinated by culture, leadership, behavioral economics and entrepreneurship. I hold a specialization in the business implications of Artificial Intelligence from MIT, a qualification in Global Business Enterprise from the University of Oxford, và an MBA focused on Global Business from Pepperdine University"s Graziadio Business School. I teach a course on the generation of new venture ideas lớn MBA students at the Graziadio Business School & founded a TedX chapter to hear from illuminating speakers in the fields of Technology, Entertainment & Design in Malibu, California.In 2016 I Co-Chaired the UN Women LA Media Summit in tư vấn of HeForShe, focused on gender eunique in the truyền thông media. While a journalist at Bloomberg I interviewed company leaders including Elon Musk, Jessica Albố, Tony Hsieh, Charlie Munger, George Lucas and Jay Leno ahy vọng many others. In 2012 I field-produced the Bloomberg primetime special "Women to Watch" featuring YouTube CEO Susan Wojcicki, Facebook VPhường. Carolyn Everson & COO Sheryl Sandberg, ahy vọng other high-achieving women in the tech sector. Follow me on Twitter: